Longinus started the first two cults by accident, and found them tremendous annoyances. The steppes made him as depressed as they made everyone else clingy; he swatted them away like Mongolian horseflies (but smaller and less determined).
The third he assembled deliberately, and for a specific reason: he hadn’t slept with anyone in a hundred and thirty years. Just a run of bad luck, which didn’t get any better, as the name “Sisterhood of Love Divine in Flesh” somehow managed to attract eighty-nine eunuchs.
The fourth cult got stolen by Ahasuerus and that just ruined the whole thing for him.