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“Look out!” says Blaise, gagging. “I’m gonna buzzcast!”

Jean holds out the bucket, turning away and closing his eyes; Fermi watches with beady interest. Blaise horks and chokes and finally gets it out, a new phrase: ray-trace marketing.

“What does that even mean?” Fermi says.

“We never know at first.” Jean rinses it in the sink. “Not until we’ve dropped it into the right water-cooler talks and hidden it in hotshot PDAs.”

“Maybe it’s like pinging your target demo with throwaway campaigns, as a way to mine–”

“Not done yet,” groans Blaise, and gets p2geist all over Fermi’s shoes.